So, for those who’re asking the question: “what exactly is Armaf?”, the story of Armaf is an example of success through adapting, envisioning, and improving gradually to become a firm and steadfast presence in the global perfume market.
Armaf wasn’t initially a perfume manufacturer. It started out as a company manufacturing high quality perfume bottles for designer perfume brands in the Middle East.
Then, Armaf decided to take their game to the next level and started making perfumes for certain designer brands, while at the same time, laying out the foundation for their future success.
After some time of manufacturing perfume for designer brands, Armaf realized it was time for them to emerge as their own brand and make a name for themselves in the perfume market.
Thus, the brand popularly known today as Armaf, was born.
Armaf’s initial focus was the South African market. Using their in-depth knowledge of perfume and how it reacts to the human skin, Armaf designed a high quality, sweet perfume which synergized well with the South African climate and skin chemistry of the people.
Armaf perfumes quickly became famous within the South African market and the success that came with it allowed Armaf to focus on different regions, this time introducing themselves to India. The increased population allowed Armaf to further their success and stability as a quality perfume manufacturer and soon Armaf was known in over 20 countries for their wide variety of new and refreshing fragrances.
Changing the concentration and ingredients to better suit the climate and environment of the market, Armaf has been successfully producing new fragrances for over a decade now, and their story is one of success through passion and adapting to fulfill the customer’s requirements.
From striving to be the best in packaging perfumes, Armaf has set its sights higher by striving to be the best in manufacturing new and authentic perfume. A good perfume is capable of triggering good memories in people and making them happy, and Armaf aims to achieve this while maintaining a realistic price tag for all their products.