A renowned homegrown cosmetics brand, Rivaj UK was formed in 1978 by Shiekh Javed & Sons. The brand is popular in Pakistan for selling affordable and good quality makeup products. Over the past few years, the company has grown rapidly and has expanded its product line to keep up with the fast-changing trend. From eye makeup to foundations, sunblocks, blushes, highlighters, skincare products, Rivaj cosmetics has it all. The brand caters to all skin tones and types, making it easy for dark-skinned women to find cosmetics that match their skin tones.